AI marketing tools
11 AI marketing tools compared
| Tool | Score | From | Free plan | Best for |
|---|---|---|---|---|
| ChatGPT | 8.7 | $8/mo | Yes | All-round use, especially if you want image generation and voice in one app |
| Canva | 8.6 | $15/mo | Yes | Social graphics, presentations and quick marketing assets |
| Adobe Firefly | 8.2 | $9.99/mo | Yes | Commercial work where licensing matters |
| Tidio | 8.2 | $24.17/mo | Yes | Small ecommerce and service businesses |
| Perplexity | 8.1 | $20/mo | Yes | Research and fact-finding with citations |
| HeyGen | 8.0 | $24/mo | Yes | Avatar explainers, training and translated videos |
| Ideogram | 7.9 | $16/mo | Yes | Graphics with legible text, like posters and thumbnails |
| Surfer | 7.8 | $49/mo | No | SEO writers optimizing articles to rank |
| Midjourney | 7.8 | $10/mo | No | Artistic, stylized imagery and concept art |
| Jasper | 7.7 | $59/mo | No | Marketing teams that need on-brand content at volume |
| Writesonic | 7.1 | $79/mo | No | Marketers who want AI search (GEO) tracking plus content in one tool |
Score out of 10 from our rubric. "From" is the cheapest paid plan in USD per month. See every plan in the pricing tracker.
The tools
ChatGPT 8.7
The most feature-complete AI chat assistant, with a price ladder from free to $200 a month.
Canva 8.6
A design platform with built-in AI, with Pro at about $15 a month for one person.
Adobe Firefly 8.2
Adobe's generative suite, positioned as commercially safe, from $9.99 a month.
Tidio 8.2
Live chat with the Lyro AI agent, from $24.17 a month and Lyro from $32.50.
Perplexity 8.1
An answer engine that cites its sources, with Pro at $20 and Max at $200 a month.
HeyGen 8.0
An AI avatar video platform with Creator from about $24 to $29 a month.
Ideogram 7.9
An image generator that handles typography well, with paid plans from about $16 a month.
Surfer 7.8
An SEO content optimization platform with plans from $49 a month billed annually.
Midjourney 7.8
The image generator known for its look, with plans from $10 to $120 a month.
Jasper 7.7
A marketing-focused AI writing platform starting at $59 per seat per month billed annually.
Writesonic 7.1
Now an AI-search visibility and content platform, starting at $79 a month billed annually.